Facts, otherwise known as features, will be the anchor of your demonstration. Without knowing the features of your product, you cannot determine the benefits and the benefits are what sell the product.
Features and Benefits. It's not the Chicken and the Egg; Features always come first.
So what are features and how do you find them? Features are the concrete, touchable parts of the product. Using the example of the Crock Pot, the basic features would include the crock, the base, the cord and the lid. But dig deeper and you will find the fold-down handles, the raised lid handle, the digital display panel and the stainless steel exterior.
All of those features can be found just by looking at the product. However, to write a powerful demonstration you have to dig much, much deeper and determine what the actual specifications are. What is the weight, height, cord length, watts of power, functions of the display and the materials used in the manufacturing process?
How do you find these facts about the product? Where are all of these features listed? Lots of places! Start by reading the product box, packaging and manual. But don't stop there, read catalog sheets, go online and read descriptions from the manufactures website and amazon, do a Google search and see what you can find.
If you are a manufactures representative or work directly for the manufacturer or retailer, see if there are any B2B spec sheets. Get creative. Read the stamps and insignias on the product as they will give you all types of information about the product as well as leads of where to find more. The patent number alone is invaluable because every single feature will be excruciatingly detailed in the patent and guess, what? Patent searches are open to the public. Reading the actual patent is a bit extreme, even for me, but what about the other info. Is the product UL listed? What does that mean? Find out!
Product knowledge has always been what separates the good salespeople from the bad, the helpful store clerk from the know-nothing teenagers at Best Buy and a smart consumer from buyers remorse.
When it comes to developing a good demonstration for your product, the more features you can find, the better your demonstration will be. These are the very features thst will later be analyzed to determine the benefits to the consumer.
Do your homework; find the facts, learn the features and be a product expert. The more features you can find, the more benefits you will be able to express to your customer and the more product you will sell. Isn't that the whole reason you are writing a demonstration?
Have specific questions about your product? Contact me.